COOPER PR RISING TO THE CHALLENGE OF THE CONVERSATION AGE
We have always believed in the power of public relations. It has gone in places where advertising never could, establishing the most credibility for a message more cost-effectively. And now we have adopted a new paradigm to converge traditional PR with the power of digital - a business model where passive becomes interactive, and an approach that helps your brand build stronger, more lasting and meaningful relationships.
Participation is the New Marketing
Once seen as a peripheral role player in the marketing game, the new rules of engagement have positioned PR squarely in the driving seat. Social media has made PR more complex and more important to a strategic communications plan than ever before. In a world of online PR, you need to elevate above the cacophony of sensory inputs that vie for the attention of your potential followers. You can scream, but you won’t be noticed. These are the times of engagement, interaction, participation, relationships, and good karma. We welcome you to the Conversation Age. You can choose whether you’re in or you’re out. Are you ready to make contact?
“In many cases, Cooper PR goes ‘beyond the brief’. They’re a professional, efficient, enthusiastic team with the finger firmly held on the pulse” –
BATYA BRICKER-GREEN NATIONAL MARKETING MANAGER, EXCLUSIVE BOOKS
“Cooper Public Relations succeeded in injecting a new buzz and freshness into the Sunday Times Literary Awards!” –
SUSAN RUSSELL GENERAL MARKETING MANAGER, AVUSA
“Cooper PR undertook exactly what we wanted from the outset, and positioned our outreach to media in a sophisticated, intelligent, and meticulously accurate way. There is a layered and complex narrative around our partnerships, and the work that we do, and this translated effortlessly into a wide variety of opportunities in their extremely capable hands.” –
TREVYN MCGOWAN. DIRECTOR. SOUTHERN GUILD
