WHAT WE ARE

Cooper PR is a dynamic public relations consultancy that combines the art of navigating strategic messaging with the science of media planning and increasingly against the backdrop of a 24/7 on-line reality that requires specialist web savvy to ensure seamless, powerful communication.

Optimising the Impact of Communication Strategies

We’re a progressive PR company that has broken down the traditional silo structures and replaced them with integrated thinking and planning. Our partnership with the award-winning media communications and planning agency, Mediology, together with the online media planning expertise of MIX Digital, allows us to cross-pollinate creative ideas quickly.

Our Return on Investment Guarantee

Our ROI Guarantee policy includes measurable objectives in our strategies. The industry practice is to value the inherent credibility and impact of publicity at between 3 and 10 times the equivalent cost of advertising. Cooper PR’s policy ensures that you will receive a minimum return on investment of R3 in coverage for every R1 spent on PR with us.

We equally measure our WebPR campaigns against defined and measurable objectives to ensure that we remain on target in this very fluid and fast-moving environment.


WHO WE ARE

Head of Cooper PR, Estelle Cooper comes with 25 years of public relations experience across several industries and target markets, including both consumer and business-to-business communications.

Our Business Culture

*     Cooper Public Relations is committed to conducting our business as a modern, progressive and unequivocally South African company.
*     We hold a strong sense of social responsibility and a keen awareness of the importance of redressing past disadvantages.
*     We are committed to employing high caliber human resources.
*     Shareholding is fully women empowered and we actively attempt to source appropriate staff from previously disenfranchised groups.


With a wealth of traditional public and media experience, a dynamic new media and web PR offering, networking capabilities and creative smart thinking in our repertoire, it would be our pleasure to assist in creating effective and powerful exposure for your brand. Contact Estelle Cooper by calling 011 465 0588 or email cooper@cooperpr.co.za


The art of navigating stakeholder perceptions, the opinion-leading media and word of mouth influence

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The science of structured communications planning

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Powerful, effective messaging