WHAT WE DO

Services and Communication Tools

Effective communication is always the result of using the tools of the PR trade well.


Web PR - The Competitive Advantage

Effective communication is always the result of using the tools of the PR trade well.

There is no doubt that the rules of marketing and communications have changed the way we do business. Web PR is a two-way conversation. To understand the conversation well, we have to listen as efficiently as we talk. By introducing some of the engagement tools of social media to our traditional arsenal, we are able to reach and interact with audiences in new ways and new depths like never before.


In our toolbox:


1. Strategic analysis

2. Media relations

3. Media content generation including media releases, articles, and briefs

4. Event management

5. Database management

6. Stakeholder reputation management

7. Newsletter development and design

8. Sponsorship planning and implementation

9. Community relations and social investment

10. Speech writing

11. Video production

12. Internal employee programs

Some of the Web PR tactics we employ:


13. Search optimised content generation

14. Link building

15. Social media press releases

16. Online article syndication


The online universe is vast, and the potential increasingly useful. For a chat call us on 011 465 0588 or email estelle@cooperpr.co.za