CASE STUDIES

UNILEVER - MOTIONS

Brief

Generate awareness and buy-in for Motions, Unilever’s newly launched African hair care brand with fashion and beauty media, celebrities and opinion leaders in the fashion, hair and beauty industries.

Solution

A publicity campaign that seamlessly integrated all topical elements such as the association with SA Fashion Week, the involvement of international celebrity hair stylist, Ursula Stephen and the introduction of Minnie Dlamini as Motions brand ambassador.

Return on Investment

Every R1 consultancy fee generated:
R24 Advertising Value Equivalent (AVE)
R71 Publicity Value (AVE multiplied by 3)

Comment from client


The Return on Investment looks amazing. Your hard work really does speak for itself. Thank you again for your OUTSTANDING work. - Sphelele Mjadu, Public Relations Manager - Beauty, Unilever




DE BEERS: FOREVERMARK DIAMOND BRAND

Brief

Introduce and entrench the value proposition of a premium branded diamond in the South African market with a high degree of credibility.

Solution

Create compelling educational opportunities for the targeted media to gain insight into the multiple facets of the Forevermark diamond business.

Return on Investment

Every R1 consultancy fee to date generated:
Advertising Value Equivalent (AVE)
R19.84
Publicity Value (AVE multiplied by 3)
R59.54

Comment from client


Forevermark was launched in SA in February and CooperPR was contracted to handle the PR. Since then the publicity generated by CooperPR has been fundamental in getting the brand off the ground.

It has been wonderful to work with Estelle and her fabulous team and the results reflect their hard work, persistence and brilliant connections - Kate Naughton. Marketing Manager. Forevermark South Africa.




SOUTHERN GUILD: ARCELORMITTAL SA SPONSORSHIP

Brief

Amplify the art market as well as the business sector’s insight into the value of contemporary South African product design. In addition establish a positive link between steel producer, ArcelorMittal SA (AM SA) and this industry through its association with Southern Guild, the leading industry platform, in particular, its’ inaugural exhibition of the largest collection of South African Collectable Design at the Everard Read Art Gallery in Johannesburg in 2012.

Solution

A campaign of topicality that would allow us to enhance the profile of SA Design and to establish a credible link between Southern Guild, SA Design and AM SA

Return on Investment

Every R1 consultancy fee to date generated:
Advertising Value Equivalent (AVE)
R42.29
Publicity Value (AVE multiplied by 3)
R126.88

Comment from client


Cooper PR undertook exactly what we wanted from the outset, and positioned our outreach to media in a sophisticated, intelligent, and meticulously accurate way. There is a layered and complex narrative around our partnerships, and the work that we do, and this translated effortlessly into a wide variety of opportunities in their extremely capable hands. - Trevyn McGowan. Director. Southern Guild